I’m a Charity Marketing Consultant

My name is Paul Stephen Johnson, and I am a charity marketing consultant. I specialise in charity marketing strategy for attracting and recruiting volunteers.

Professional services include:

  • Digital marketing strategy
  • Managed online advertising
  • Social media marketing
  • Google advertising including SEO
  • Charity marketing consultancy
  • Website design.

Knowledge & Experience

Today my focus is on supporting charitable causes and nonprofit organisations like yours in achieving their goals. I am proud of my work with charities on both large and individual projects. Years of experience in volunteer recruitment has refined my knowledge and skill set.

In the past I was a director at a marketing agency, working on projects for businesses and brands. By transferring marketing strategies from the business sector; I can achieve better results for the third sector. Getting positive results for clients is the most rewarding part of my work as a charity marketing consultant.

See some of my latest case studies, thoughts and ideas in the latest news section of my website.

“Paul’s understanding of the voluntary sector, regarding the audience and financial constraints, helped us to implement a social media strategy that was relevant for our needs. Since Paul’s visit we have used his advice to create a social media platform for the Leighton-Linslade Timebank. As a result, visits to the site have increased and membership has grown.”

Gina Croxford, Community Engagement Manager
Community Action.

Charity Marketing Strategy For Volunteers

Here in the UK, volunteering is becoming essential for many charities like yours to function and deliver their services. Many organisations now have the role of volunteer coordinator to manage volunteers. However, the biggest challenge charities face is often in finding and retaining volunteers. I have seen that even voluntary organisations can struggle with gaining volunteer enquiries. This is why volunteer recruitment is a crucial part of charity marketing strategy.

I specialise in creating and managing marketing campaigns for volunteer recruitment. Using your criteria, I will craft adverts for use in campaigns and your communications. My proven insights and ideas will provide you with consistent volunteering enquiries.

During my time as a charity marketing consultant, I have also advised on strategy for achieving other targets. These have included marketing strategies for online fundraising and raising awareness. Please feel free to contact me with your requirements.